Dive Brief:
- Expanding its footprint in the city, upscale convenience store chain Foxtrot on Tuesday will open a new location in the Farragut Square area of Washington, D.C., according to a press release emailed to Retail Dive.
- Foxtrot's new Farragut Square store is meant to “cater to the surrounding office buildings, providing a space for lunch meetings, coffee breaks and much-needed snack breaks,” according to the company.
- The new location at 888 17th St. NW will host an opening event on Tuesday, which will include swag, food and drinks, per the release. Visitors who download and use the company app during the opening week will get a gift while supplies last.
Dive Insight:
Foxtrot’s heavy expansion in the Washington, D.C., area is continuing into the new year with its latest store.
The company currently has six other locations in the Washington, Maryland and Virginia region. In April 2022, the company announced it planned to open four stores in the region by the end of the year, which included its first Maryland location in the Bethesda neighborhood and two additional Washington, D.C., spaces. The expansion arose from $100 million in investments it had raised in months prior.
Since the company opened its first Washington location in March 2021, it’s had a focus on carrying local products. Currently, it offers products from regional brands including Ceremony Coffee, Little Sesame and Anchor Beer, per the press release.
It also discovers and showcases more local brands through its annual Up & Comers awards, which help to “catalyze the growth and success of small businesses.”
Since initially launching as an online retailer in 2013, Foxtrot has opened a total of 24 brick-and-mortar stores across the Chicago, Dallas and Washington, D.C., areas.
