Dive Brief:
- U.S. grocery chain Food Lion announced on Wednesday it will join the Ibotta mobile platform.
- The mobile app service will allow loyalty program members to earn cash rewards for purchases and other interactions with the site.
- Food Lion also recently launched new technology from Wishabi which provides advanced digital fliers to Food Lion customers.
Dive Insight:
Food Lion currently operates over 1,100 supermarkets in 11 U.S. states. The newly enhanced digital flier will enable Food Lion shoppers to browse merchandise a number of different ways and earn rewards for simply interacting with the site. “The new, interactive flier, coupled with the Ibotta app, which works with Food Lion’s MVP Card to provide customers with cash rewards, (are) recipes for helping our customers experience the savings they’re looking for in the digital space,” said Keith Nicks for Food Lion. Additional initiatives in online technology can be expected from Food Lion in the coming months.
