Dive Summary:
- Saban Brands announced that Fisher Price, a subsidiary of Mattel, will hold the licensing rights to the Julius Jr. product line.
- A new TV series, which is slated to air on Nick Jr. in 2013, will incorporate an entire line of toys, role playing games and play sets inspired by the iconic monkey and its family.
- Fisher price exec Susie Lecker feels that as preschoolers connect with the show there will be a natural transition to want to continue the concept into play.
From the article:
"...Saban Brands that Fisher-Price Inc., a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property. Julius Jr. is an animated preschool series slated to launch on Nick Jr. in 2013..."
