Dive Brief:
- Healthcare apparel brand Figs appointed Mark Bixby as its new chief technology officer, according to a Tuesday press release. Bixby joined the company in May with former CTO Todd Lehr exiting the position in June, according to details emailed to Retail Dive.
- Bixby is responsible for using Figs’ data and technology capabilities to develop “an experience for healthcare professionals that is even more seamless and personalized,” per the release.
- The executive joins the direct-to-consumer brand after most recently serving as vice president of engineering at GameStop. Bixby also worked in the same role at Chewy and as director of engineering at Wayfair.
Dive Insight:
Bixby joins Figs as it aims to further boost its tech capabilities.
“We are thrilled to have Mark on the Figs team,” Trina Spear, Figs’ CEO and co-founder, said in a statement. “Since joining Figs, Mark has already demonstrated his deep expertise developing technology solutions to further our leadership position and help us to accelerate growth within our TEAMS, international and retail businesses. Figs has always been at the forefront of data and technology in healthcare apparel, and we are committed to remaining there as we scale toward our long-term target of $1 billion in annual net revenues.”
The announcement comes after Figs earlier this month released a digital stethoscope in several colorways through a partnership with health technology company Eko Health. The Figs Eko Core 500 stethoscope features a full-color screen with heart rate and electrocardiogram tracing.
Figs in August reported its second quarter saw revenues increase 13% year over year to $138 million while net income narrowed to $4.6 million from $4.9 million. The company’s active customers increased 21% to 2.5 million.
The company’s CFO Daniella Turenshine said during an earnings call at the time that Figs experienced higher fulfillment expenses primarily due to increased storage costs. Spear noted that the brand expects to see storage costs decline over the following two quarters as it moves through excess inventory and makes investments into a project to improve fulfillment efficiency.
