Dive Brief:

• Groupon, Office Depot, and Sears have deployed Boomerang Commerce’s Price Perception Index and rapid pricing testing platform, according to the company. 
• The pricing technology provider analyzes and tests pricing, inventory and product mixes on behalf of omnichannel partners. 
• Boomerang also announced it has hired tech veterans Shane Yu as vice president of customer success and Corinna Krueger as vice president of marketing. 

Dive Insight:

Boomerang Commerce, a fast-growing tech company specializing in omnichannel pricing strategy, announced it has added three huge clients to its roster: Groupon, Office Depot, and Sears. Boomerang also provides price testing for clients such as Staples and Quill.com. 

The fast-growing startup was a finalist in 2014's Disrupt competition, and is now adding to its executive team to meet the demand for its services. Analytics expert Shane Yu, formerly of Nomis Solutions, has joined Boomerang as vice president of customer success, and Corinna Krueger, formerly of Instart Logic, is its new vice president of marketing.