Dive Summary:

• Famous Footwear has launched a new mobile shopping app allowing users a variety of exclusive mobile discounts and features.
• The app will allow shoppers the ability to plan shopping trips and redeem customer reward points through their smartphone and users of the app will also feature social media integration.
• The new mobile shopping app will be available for iPhone and Android users to download on their mobile device free of charge.

Dive Insight:

“We’ve designed it to make shopping, sharing and saving, as well as earning and redeeming rewards, as immediate as today’s mobile shoppers expect.” With a bevy of features designed to increase customer loyalty and create a more-personalized shopping experience for consumers, Famous Footwear is hoping the new smartphone app will help drive sales.