Dive Brief:
- Facebook announced that it will end the remainder of it Gifts service beginning Aug. 12.
- The service allows for users to send friends electronic gift cards through the social media site.
- Facebook previously ended part of the Gifts service that let Facebookers send physical gifts to friends a year ago.
Dive Insight:
The news comes just days after Facebook said hello to the "Buy" button that allows businesses to sell products directly through ads and posts. The company says that it is all part of a shift, transitioning the company from becoming an online store to more of a facilitator for other businesses' sales.
