Dive Brief:

• Facebook has acquired TheFind Inc., a social search engine that specializes in locating products at e-commerce sites and local stores. 
• The move will likely help improve Facebook search results and advertiser retargeting online and via mobile, where TheFind offers an app. 
• At the time of the acquisition, TheFind’s index reportedly contained more than 500 million products from 500,000 stores.

Dive Insight:

Facebook has been beefing up its e-commerce offerings lately, improving targeting capabilities based on user information and opening its data firehose to third-party analytics firms to provide Topic Data to marketers. With the acquisition of TheFind, consumer search results may become more relevant as well.

Based on users' social profiles, TheFind delivers search results from e-commerce and nearby brick-and-mortar stores, covering thousands of sites and stores and indexing more than 500 million products. Terms of the deal were not disclosed, but TheFind has gone offline following the acquisition.