Dive Brief:
- Fabletics has extended its partnership with Khloé Kardashian with the launch of a third collection, available starting Monday, per a release sent to Retail Dive.
- The collection — called Khloé V3 — consists of 26 limited-edition pieces, including compression swimwear for the first time.
- The pieces range in sizes XXS to 4X and are priced from $12.95 to $84.95. The Khloé V3 collection is available in Fabletics stores and on its website.
Dive Insight:
Kardashian’s first collection with Fabletics debuted last September.
The collection launched as a two-part series with the initial line offering nine pieces, including frame sculpting bras, leggings, onesies, jackets and hoodies. The first drop’s Motion365+ Onesie became one of the best-selling items in Fabletics’ history, per the release. The second part, also nine pieces, came later in September.
The third collection features four swimwear styles, including a scoop swim top, bikini swim bottom, rash guard swim top and zip-front one-piece swimsuit. The collection also includes pants, sports bras, hoodies, shorts, sweatpants, socks, hats and a gym bag.
“I’m someone who finds strength in moving my body every day, which also supports my physical and mental health,” Kardashian said in a statement. “Fabletics has fused my personal style and fit preferences into each of these pieces. The goal was to create a lineup of beautiful, technical spring-to-summer styles that can be worn throughout the entire day and, most importantly, elevates confidence.”
In addition to its website, Fabletics is selling the Kardashian collection at its 96 company-owned stores in the U.S., Canada, the U.K. and across Europe. The brand claims to have over 2.3 million VIP members who receive special discounts on merchandise for the ongoing monthly fee of $59.95. As of February 2023, the company’s revenues exceeeded $700 million, according to a company spokesperson.
“This spring-to-summer collaboration with Khloé has been such an exciting one to share,” Ginger Ressler, co-founder of Fabletics, said in a statement. “These limited-edition edits have included some of our best-selling pieces to date. Now, with this third installment, we are leveling up our product offering with new head-to-toe looks and stylish compressive swim options.”
Fabletics has partnered in the past with several celebrities on collections. The brand has partnered with Vanessa Hudgens on a number of collections. Fabletics has also worked with Lizzo to launch her shapewear line, Yitty.
The brand over the years has also expanded into different categories of clothing, including scrubs, more casualwear and loungewear.
