Dive Summary:
- Fab.com has announced that one of the company’s three original founders will resign his position to pursue other ventures.
- Bradford Shellhammer, largely considered the central design talent behind Fab.com, will remain a company shareholder and non-executive advisor for the brand.
- The announcement follows the launch of Fab’s newly redesigned website as the retailer continues to move away from flash sales towards a more traditional retail model.
Dive Insight:
“What once was a flash sales web site is now the everyday design store. Bradford feels now is the perfect time in Fab’s lifecycle and for his career for him to take a step back from Fab and pursue other adventures,” said Fab co-founder Jason Goldberg. Launched in March of 2011, Fab’s online sales revenue reached an estimated $150 million in its first year.
