Dive Summary:
- After announcing their plans to discontinue its Nook color tablet devices, some economists are questing the long term outlook for U.S. bookstore chain Barnes & Noble.
- “The last two nails in this coffin will come when B&N’s two major competitors [Amazon and Apple] match them title for title,” said Ken Lonyai of ScreenPlay InterActive.
- “Real books haven’t paid off for them like they did in the pre e- book era,” Robert Passikoff, president of brand consultancy Brand Keys stated.
From the article:
Barnes & Noble, the last national retail chain, could go the way of other defunct retail formats, such as the regional discount chain – (remember Ames, Bradlees and Caldor?) — Or the catalog showroom (remember Best and Service Merchandise?)
