Dive Summary:
- On Tuesday, eBay is planning to roll out its eBay Now service to residents of Dallas, Texas.
- Through the holiday shopping season eBay is offering free delivery for every first-time order made.
- In addition, eBay says it plans to make deliveries up until 6 p.m. Christmas Eve night and will extend holiday shopping hours from Dec. 16 to Dec. 23.
Dive Insight:
EBay is coupling their limited-time eBay Now promotional offers to Dallas-area residents with a local media marketing campaign aimed at seasonal shoppers. Orders placed on eBay Now will be delivered by third-party couriers through Shutl – the service utilized in other cities where eBay Now is currently offered to consumers.
