Dive Summary:

• Popular online merchant eBay has announced a takeover of Decide.com in an effort to boost seller satisfaction. The deal becomes effective Sept. 30.
• The online-only merchant site states that Decide.com will be utilized for, “build(ing) an improved pricing tool that helps sellers better price their merchandise and sell items faster.”
• “I see the purchase of Decide as being a positive for eBay sellers, and am particularly hopeful about eBay’s statements regarding using the technology to offer a dynamic re-pricing option for sellers,” said online merchant, Kat Simpson. Financial details of the acquisition were not immediately released.

From the article:

For eBay, the acquisition of Decide follows several other technology deals in the past couple of years, including the Svpply.com product recommendation service, the social media-based recommendation technology providerHunch.com, the mobile shopping tool RedLaser and an application for local shopping deals, Milo.