Dive Summary:
- U.S. retail sales totals reached $50.2 billion in the first quarter.
- The boost in e-commerce sales was due to a 13% rise in sales, according to a comScore report.
- "While the year-over-year growth rate of 13% remained healthy, it was a point or two below that of the preceding quarters," said comScore chairman Gian Fulgoni.
From the article:
The top-performing online product category was Digital Content & Subscriptions. Jewelry was not in the top five categories. Online sales accounted for 10.6 percent of discretionary dollars income, the highest share on record. Apparel & Accessories was the highest grossing sales category in purchases made from smartphones and tablets, with nearly $1 billion in sales in the first quarter.
