Dive Summary:
- Tesco-owned marketing analytics firm Dunnhumby announced its plans on Tuesday to launch a new investment firm, Dunnhumby Ventures.
- The firm will focus on financing startup businesses which are specifically geared toward technology-based innovations in retail.
- “We are looking for retail’s game changers,” says global head of investments at Dunnhumby, Dave Balter. “We want to partner with those who are willing to do something no one has done before. We want nothing less than to reinvent retail.”
From the article:
One of the first companies selected for Dunnhumby Ventures’ portfolio is InfoScout, a San Francisco-based start-up. InfoScout's real-time analytics panel gives brands a comprehensive view of customer behavior, by item, across all retailers. The company's mobile apps incentivize shoppers to share information about their everyday purchases with InfoScout, generating insights for the company's brand clients, which include Procter & Gamble, Nestle, and Unilever.
