Dive Summary:
- A new cosmetic collection for Walmart will be manufactured by Maesa, the same manufacturer for common "expensive" brand products such as Victoria's Secret, Saks Fifth Avenue, Zara, Elizabeth Arden, KMart, L’Oreal, Ralph Lauren and Kohl’s.
- Actor Drew Barrymore, an owner of the Flower brand cosmetics, will endorse the product, ultimately driving the costs down for marketing which helps to keep the price of the product at a comfortable $4.98 to $13.98.
- The product line, which will consist of 181 products will include eye, face, lip and nail categories that were specifically formulated to uphold the quality of much more expensive brands.
From the article:
"...The new line will be manufactured by Maesa, a company founded in 1997 that also produces products for Victoria's Secret, Saks Fifth Avenue, Zara, Elizabeth Arden, KMart, L’Oreal, Ralph Lauren and Kohl’s.
Through what Maesa calls a revolutionary business model, the new Flower brand features products formulated and packaging designed at the same level as prestige brands..."
