Dive Brief:

• Dollar General will partner with Coupons.com in its new DG Digital Coupons program. 
• The program allows customers to sign up online and add coupons to their profiles, which will automatically be applied at checkout in-store. 
• The program will be available in more than 11,300 Dollar General stores. 

Dive Insight:

Following the recent announcement of Dollar Tree's acquisition of Family Dollar, Dollar General seems to be wasting no time in developing strategies to compete with the large discount company. Embracing omnichannel retail is a smart idea, but the key question will be whether Dollar General can implement it without flaw.