Dive Summary:
- Maria LaMagna at MarketWatch writes that price-comparison apps such as Snooth and Vivino are making it easier for consumers to buy alcohol online, putting liquor retailers at risk of suffering disruption similar what bookstores have experiences.
- The value of direct-to-consumer wine shipments in the U.S. has gone up 12% in the past year, according to the report, hitting $1.5 billion.
- Consumers are still learning how to use these apps, however, and laws against buying and selling alcohol in some states will be significant barriers.
From the article:
... According to research from the Wine Market Council, so-called high-frequency wine drinkers are more likely to buy wine through a variety of channels, including online. Frequent wine drinkers buy less wine from liquor or wine stores than the general population (37% versus 32%) and more from online vendors (4% versus 2%). ...