Dive summary:
- For storefront retailers, location proves pivotal to maintaining profitability through exposure, according to a report in the Charlotte Observer.
- Despite the concerns over congestion and parking problems, many retailers believe that out of sight is out of mind for casual retail shoppers.
- Weighing the costs of location and establishing a sense of community with nearby business is also key, according the report, citing research and budget planning as the major factors to consider before relocating.
From the article:
“The bottom line is, depending on the nature of the business, the location is (an) important part of the branding,” says Lynn Douthett, district director of the N.C. district office of the U.S. Small Business Administration. ...
