Nugget, the brand that became popular for its modular couches for kids, is raising its prices next week.

For the first time since launching in 2014, the company is raising its prices, by $10 to $20, on most of its products, according to a company blog post.

Nugget attributed the price increases to rising production costs stemming from the pandemic, supply chain challenges over the past several years and inflation.

“We know you feel this squeeze too. We’re humbled and grateful that you’ve chosen to spend your hard-earned dollars with our business. We hope you keep choosing to do so, in part because you love the Nugget, and in part because you value the way we’re doing business,” the brand said in its blog post.

Current prices — ranging from $229 to $279 — will be available through Tuesday. Beginning Wednesday, prices will range from $249 to $279, depending on the material.

“We didn’t make this decision lightly, and chose to make this change after the busy holiday shopping season, because we wanted as many people as possible to enjoy gifting the original play couch at our original prices,” the company said.

Other DTC brands in recent months have raised prices, including The Ordinary, Dr. Dennis Gross and Glossier, citing similar reasons related to increased production costs.

Nugget became widely popular at the onset of the pandemic as most people stayed home for work, school and recreational activities. In fact, in 2020, the brand introduced The Nug Lotto as a way for staff to keep up with surging demand for its products. During the holiday season, Nugget would randomly draw 5,000 to 10,000 customers per week to receive a checkout link to purchase products that would arrive in time for Christmas. Other products were available for backorder with estimated shipments arriving after the holiday season. Nugget has since ended The Nug Lotto program.