Dive Summary:
- After opening 24 of a planned 124 stores for the year in Canada in March, Target's leadership is reassessing the competition it faces in the country.
- Speaking at an industry conference, Target Corp.'s CFO cited the grocery category, Walmart and other competitors among the many challenges the company faces while establishing itself in the new market.
- There may be an opportunity for Target among Canadians looking for better values at lower price levels, but the chain will still have an uphill battle as it seeks to attract them.
From the article:
"... What was surprising was the Minneapolis-based mass merchant’s take on the Canadian retail scene: a lot tougher and more competitive than it would initially appear to be, particularly in the grocery category. ..."
