Dive Brief:
- Dick’s Sporting Goods is expanding its partnership with SidelineSwap, the online marketplace for new and used sporting goods, to provide SidelineSwap’s recommerce services to Dick’s customers across the U.S., the companies announced Tuesday.
- Throughout the year, Dick’s Sporting Goods will co-host trade-in events with SidelineSwap at select Dick’s locations to allow customers to drop off their used sports equipment. Items will be evaluated by SidelineSwap experts, and customers will be paid with Dick’s e-gift cards. Items that don’t qualify for trade-in will be donated or recycled.
- The two companies will host over 300 trade-in events in Pennsylvania, New York, New Jersey, Illinois, Michigan, Colorado, Wisconsin and Georgia, among other states, with the potential to add additional locations.
Dive Insight:
For the third year in a row, Dick’s Sporting Goods is partnering with SidelineSwap.
“With the start of the spring sports season approaching, this is a great time for families to take stock of what they have and what they need,” Michael Stack, vice president of strategy and corporate development at Dick’s Sporting Goods, said in a statement. “SidelineSwap is a terrific partner that’s supportive of our efforts to make an impact in the recommerce space and our athletes really enjoy the convenience and purpose behind trade-in events.”
Last year, Dick’s resellers that attended a trade-in event received an average of $120 in exchange for their used items. SidelineSwap has helped more than 2 million customers resell over $250 million worth of secondhand sports equipment, according to the company.
Last May, eBay Ventures invested an undisclosed amount into SidelineSwap, capital that enabled the company to improve its online marketplace and develop its trade-in services. In 2022, Dick’s Sporting Goods also invested in the company following the launch of its venture arm, DSG Ventures.
As Dick’s Sporting Goods plans its in-store events with SidelineSwap, the sporting goods retailer is expanding its brick-and-mortar presence. After a record Q4, the company said it plans to begin building 15 additional experiential House of Sports locations this year. The company reported a 7.8% year-over-year rise in Q4 sales to $3.9 billion.
