Dive Summary:

• CVS/pharmacy launched a first-of-its-kind interactive iPad app on Monday, featuring a virtual 3-D digital drugstore that customers can explore.
• The app is available for free on iTunes and relies on gesture-based touchscreen movements for navigation of the virtual drugstore.
• Additionally, tapping on popular areas of the store will open mini-apps including pharmacy services with enhanced prescription management, ExtraCare with coupon center, catalog-style shopping, a photo center that allows for uploading of photos on tablet for in-store printing and MinuteClinic locations and information.

From the article:

... "Our app makes it unbelievably easy for customers to shop, fill prescriptions, manage their ExtraCare accounts and more through a highly personalized experience and 3-D realism," said Brian Tilzer, SVP and chief digital officer for CVS/pharmacy. ...