Dive Brief:

• CVS is reviewing its media business only 14 months after moving its creative account from Arnold to BBDO. 
• Current media partner Mindshare will be involved in the review, which should be completed in July. 
• The CVS media account was estimated at about $85 million in 2014, making it the ninth-largest account currently under review, according to Adweek.

Dive Insight:

CVS has initiated another review of its advertising, this year asking Boston-based consultant Pile + Co. to look over the $85 million media account controlled by WPP Group’s Mindshare since 2010. Mindshare will compete to keep CVS’ media business in the review, which is expected to conclude in July.

BBDO took over the drugstore chain’s $115 creative account from incumbent Arnold in a review initiated by incoming CVS President Helena Foulkes last year.