Dive Brief:

• A new product from visual commerce platform Curalate is bringing click-through shoppability to blog images and content. 
• Curalate Reveal helps brands tag product pictures inside blogs, allowing consumers to take action by clicking on a picture instead of a separate hyperlink. 
• Curalate is making the product available to more than 700 brand partners, including launch customers such as PBteen, Crate & Barrel, and Free People. 

Dive Insight:

Visual commerce specialist Curalate is bringing brands a way to offer click-to-shop capabilities from pictures hosted at their blogs. The innovation will help cut a pain point out of the browsing experience, which so far has required the use of multiple hyperlinks to allow shoppers to click to learn more.

“Curalate Reveal has dramatically improved the consumer shopping experience across our blog,” Allyson Buscemi, social media manager for PBteen said in a release. “We have seen a higher click-through rate on the images in our blog, made even better with the ease in getting Curalate Reveal up and running in a matter of minutes.” 

Curalate Reveal works on desktop, tablet, and mobile devices, labeling multiple-product photos with numbers to click to learn more. More importantly, it’s available to third-party blogs, meaning brands can easily connect shopping links to influencers all over the Internet. 

“The blogs of brands and their influencers are full of beautiful product imagery, but to date, it has been frustratingly difficult to identify the products within those pictures,” said Apu Gupta, Curalate CEO. “Curalate Reveal fixes this and creates the easiest path from picture to purchase.”