Dive Brief:

• American Apparel confirmed Wednesday that it has re-hired Iris Alonzo as senior creative director. Alonzo, like founder and former CEO Dov Charney, was ousted this summer.

• The news is seen as possible sign that Charney himself could come back.

• The Los Angeles-based retailer has had a turbulent summer, with not just the high-profile ousters and a couple of different interim CEOs, but also tumult and turnover on the board and financial restructuring.

Dive Insight:

The return of Iris Alonzo as creative director is a sign that the often edgy and sometimes on-edge retail brand is returning, at least to its essential aesthetics. Though some see Alonzo's return as a potential opening for Charney's official comeback as well (he is still working there as a consultant), it’s not clear how possible that is. Certainly few expect him to retake the CEO reins if he does.