Dive Summary:

• The digital coupon website Coupons.com will acquire Yub, which provides a digital promotion and rewards program for retail consumers with in-store purchases.
• Yub allows shoppers to digitally link promotional offers to the card of their choice when purchasing merchandise through physical store locations.
• The privately held company also grants merchants the ability to track digital promotional offers when a shopper’s payment card is swiped.

Dive Insight:

The acquisition of the California-based Yub will bring the rewards service to the mass audience of consumers currently held by Coupons.com. Terms between the two sides were not immediately disclosed.