Dive Brief:
- DTC men’s apparel brand Mizzen+Main is expanding its retail presence with three new brick-and-mortar stores set to open late in October and early November.
- The new stores, which will carry the sportswear brand’s full collection, are located at La Cantera in San Antonio, Rice Village in Houston, and Kierland Commons in Scottsdale, Arizona. The stores range in size from about 1,200 to 1,600 square feet.
- The newly designed stores will give Mizzen+Main 10 locations by the end of the year with plans for more in 2024. The retailer operates stores across Texas, Arizona, Oklahoma and Florida.
Dive Insight:
Design aesthetic plays a major role in each store that the brand opens. The intention behind the company’s new store designs is to create an atmosphere that speaks to Mizzen+Main’s personality of being a lifestyle brand.
In keeping with the new “communal” design concept, Mizzen+Main redesigned their Dallas flagship at the beginning of this year, then opened their Southlake, Texas, location in the spring.
The new La Cantera store opens the weekend of Oct. 27; the Kierland store opens on Nov. 3; and the Rice Village opens on Nov. 10.
“The new store designs are in line with our brand standards and the feeling you get with Mizzen+Main,” Bethany Muths, chief marketing officer at Mizzen+Main, said in an email to Retail Dive. “The original stores were very much designed in the early DTC boom, and now we feel like we have a much better grasp of the experience we want to provide within each store. Walk into any of our locations, and you'll know you're in a Mizzen+Main store.”
In addition to its growing fleet of retail stores, Mizzen+Main sells products through wholesale partnerships, including with Nordstrom, Dillard’s, Van Maur, Saks and Scheels. The brand is considering retail locations in North Carolina, South Carolina, Georgia, Florida, Alabama, Tennessee, New York, New Jersey, Colorado, Ohio and Missouri.
Mizzen+Main launched in 2012 and was first known for their comfort fabric dress shirts. The brand then expanded into pants, outerwear and golf apparel, and introduced golf polo shirts in 2015.
Earlier this year the brand announced the signings of five PGA golfers to endorsement deals, including tour professionals Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott. Phil Mickelson was an early supporter of the brand. While the brand ended its partnership with Mickelson in 2021, he remains an investor.
