‘Tis the season for spikes in online shopping. Cyber Monday will be here before you know it, and if you aren't already prepared to serve consumers on their mobile devices, you need to catch up with the crowd.

Smartphone Internet usage for retail has jumped almost 30% in three years, according to a report by the National Retail Federation—and that trend isn't ready to pull a U-turn any time soon. Online shoppers are quickly becoming mobile-equipped shoppers, so it's worth understanding how they behave and why they do what they do.

Here are ten other key details you need to know about if you want to keep consumers satisfied and boost mobile commerce numbers as a retailer:

​1. Consumers shop on smartphones more than they do on computers.
About 55% of all time spent with online retail in June was on a mobile device, according to comScore. 21% of shoppers actually made a purchase on a smartphone. What’s in it for you? If you offer a satisfying mobile shopping experience, you can bet there will be plenty more customers.

2. Smartphone users are comparing prices while in the store.
Nearly 57% of users visited the company’s app or website while in a store, and 43% consulted another company’s to find price differences, says a report released by the National Retail Federation in partnership with comScore and The Partnering Group. On top of that, 59% looked to see if there was an online discount available. What does this mean for you? You may have more competition than you think, and consumers will take the time to find it.

3. Mobile devices are most often used to look at product features.
According to the same report, 64% of smartphone owners used a mobile browser to search for product features in 2013. With that knowledge, it may be better to keep it simple. Are your product features easily accessible and digestible?

4. Men buy on smartphones more often than women.
Women shop online more, but men make more purchases, according to “The Roles of Gender, Geography and Age in Mobile Commerce” from SeeWhy Conversion Academy.  Targeting male consumers, particularly during this time of year, is something to keep in mind.

5. People don’t like to set up multiple accounts.
In a survey by Visa and GfK Research called “The Way We Pay: e- and m-Commerce Trends,” almost half of respondents said setting up an account with each new retailer was the most annoying part of buying online. What is your checkout process like? Is there a way to simplify it?

6. West Coasters are more likely to own a smartphone and shop on it.
According to the same survey, respondents on the West Coast were 60% more likely to purchase something online using a smartphone than those in the Northeast, Midwest, or South. Timing sales and releases for the Pacific Coast could be more important than you think.

7. Consumers are shopping on smartphones at home.
​Nielson recently reported that more than two-thirds of smartphone shoppers are browsing and purchasing while at home. They are also reading reviews and using social media to decide on a purchase. What does this mean for you? After-business hours may be a particularly good time to reach consumers.

8. Mobile coupon use is on the rise.
According to eMarketer, 53.2 million people will use mobile coupons by 2014, which is up from 12.3 million in 2010. Next year, one in four mobile phone users will redeem a coupon on their device. If you haven’t set up this feature yet, these numbers suggest the end of 2013 might be a good time to do it.

9. Apparel and accessories and event tickets are the most popular smartphone purchases.
​Although smartphone shoppers buy many different things, more than a third of respondents in a survey by the National Retail Federation said they most often purchase apparel and accessories, and a quarter of them use smartphones to secure event tickets. If you’re in these businesses, mobile shopping options are especially important.

10. People will leave your site if it doesn't have a good mobile experience.
Mobile shopping experiences continue to fail to meet consumer satisfaction. The “Skava Consumer Mobile Shopping Survey” found that 88% of smartphone shoppers have had problems, particularly with website navigation, photo size, and security. A third of respondents would immediately go to another site after encountering any of these issues. Since the number of mobile shoppers continues to grow rapidly, think about investing in the experience.

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