Dive Summary:
- U.S. consumers are expected to spend more this year for Mother’s Day and some analysts believe the totals could signify a recovery on annual retail Mother’s Day spending in the U.S.
- Total sales could top $20.7 billion which would be an increase of 11% over last year’s totals, according to several consumer survey reports.
- 28.5% of shoppers surveyed intend to purchase gifts online, an increase of 10% from just five years ago.
From the article:
In Brand Keys’ survey, the two categories that showed the biggest increases were meals out and spa services. Both jumped 10 percentage points over last year. Conversely, IBIS World found that shoppers gravitate toward more convenient but less personalized presents like flowers and gift cards. These two categories saw the biggest increases, roughly 2 percent and 4 percent respectively.
