Dive Brief:

• Christopher & Banks Corp. is developing an omnichannel, customer-first strategy with Epicor. 
• The software suite will include Epicor Retail, QuantiSense business intelligence and analytics, and Epicor ShopVisible order management and digital commerce.
• The misses, petites, and womens wear chain has more than 500 store locations in 43 U.S. states.

Dive Insight:

Christopher & Banks announced plans to implement the Epicor Retail platform nationwide, upgrading CRM and business intelligence for a customer-first strategy. The chain hopes to gain a comprehensive view of its business in order better manage inventory and deliver personalized marketing campaigns and offers to customers.

Epicor will also facilitate electronic payment acceptance at the point-of-purchase, helping the womenswear retailer implement best practices for alternative payments systems. An official with the chain says the initiative will further personalize service offline and online, as well as help improve messaging in all digital channels.