Dive Summary:
- According to China’s Ministry of Industry and Information Technology (MIIT), China could surpass the U.S. this year as the new leader of the online retail market.
- The report claims mobile traffic saw a rise of over 62% for the country in 2013, yielding a 55% increase in mobile retail sales.
- Overall, e-commerce sales numbers in China experienced an increase of 45% through June 2013, compared to the same period during the previous year.
From the article:
More mobile traffic and sales can be expected as Chinese consumers purchased 244.4 million mobile phones in the first half of the year, 91% of them—or 222.4 million—smartphones that consumers can use to shop the web, MIIT says. Sales of smartphones increased 96.4% in the first half of the year, while sales of personal computers grew only 9.1% to 20.5 million, the report says.