Dive Brief:

• Children’s company Lovevery has launched its program of early childhood development products in Singapore, per a press release.
• The brand, which offers toys and educational content for young children, has launched its Play Kits in Singapore a year after the company entered the Australian market. New Zealand is next on the expansion list this spring, per the company.
• Singapore families now have access to 18 Play Kits for children ages 0 to 4 years, as well as the company’s Play Gym. Play Kits with toys and educational materials for customers based in Singapore are delivered by subscription every two to three months DTC via the Australian website and start at AU $130 per kit.

Dive Insight:

Inspired by Montessori learning, Play Kits are designed by child development experts and combine stage-based play essentials, children's books and a play guide as part of Lovevery's support system for parents. 

In one year after launching in the Australia, Lovevery has grown a customer base that includes half of all Australian postcodes, according to the company. 

"As a global brand, we know Lovevery has the power to improve outcomes for children around the world, and our mission continues to be serving more families in new ways for more years of early life," Jessica Rolph, Lovevery’s co-founder and CEO, said in a statement. "Parents worldwide express a similar, universal desire — wanting to give their child the best start in life. After spending time in the country earlier this year, it was immediately clear how this holds especially true for Singaporean families.” 

Founded in 2017, Lovevery today has more than 350,000 active subscribers of which one-fifth are located outside the United States. The company raised $100 million in late 2021 with the intention of using it for international expansion, digital growth and content development. At the same time Lovevery also announced the launch of a mobile app that provides access to research, activity ideas and live expert Q&As, among other tools.

Lovevery is currently available in 33 countries worldwide, including the U.S., Australia, U.K., across Europe and now Singapore. In addition to subscriptions, the brand sells items directly to consumers as well as via partnerships with Amazon, Target and baby registry company Babylist.