Dive Summary:

• Celebrity chef Paula Deen has announced plans to open a new headquarters with an accompanying Paula Deen Foods store near Buffalo, N.Y.
• The branded retail shop will make its debut in February 2014 and offer items from Deen’s product lines.
• Deen made headlines earlier this year after admitting to making racial slurs in a courtroom testimony which resulted in public backlash followed by a slew of terminated TV and endorsement deals.

Dive Insight:

The peppy, silver-haired celebrity chef has made only one public appearance since the racism scandal which razed her career six months ago but Deen will appear at a cooking show to accompany the launch of the new Paula Deen Foods store set to open in 2014. The store itself is designed to replicate the chef’s home kitchen.