Dive Brief:

• Based on a consumer report by Cone Communications, over 54% of Americans have purchased a product associated with a cause in the last months.
• The percentage of purchases by consumers associated with a cause has increased a staggering 170% over the last 20 years, since 1993.
• The report also says 89% of U.S> consumers would be likely to switch brands of comparable products for the brand associated with a cause.

Dive Insight:

The report from Cone Communications claims that despite the wide-range of cause-related companies and products, only 16% of U.S. consumers believe companies has a notable impact on social and environmental issues. Based on details in the report, Hispanics are the most likely consumer segment to participate in cause-based products.