Dive Brief:

• Cardlytics says it will offer access to online and offline transaction data through a new product, Platform Solutions.
• The company has relationships with more than 1,500 banks and financial institutions, and access to 120 million shoppers’ transaction information. 
• Other companies trying to deliver information about consumer purchasing trends include telecom companies such as Verizon and Sprint. 

Dive Insight:

Big data is big business these days, especially for companies that can use it to produce actionable consumer insights. Now Cardlytics is getting into the game with Platform Solutions, an offering that promises to help its advertisers measure their campaigns’ impact on sales.

Known for targeting offers based on prior purchase activity to consumers using online banking sites, Cardlytics has data on more than 120 million consumers and relationships with more than 1,500 U.S. financial institutions, including Bank of America.

Platform Solutions will help advertisers determine how many conversions their marketing campaigns are producing in conjunction with third-party data firms such as social sharing firm AddThis and data provider LiveRamp. The information will ultimately inform further segmentation and additional insights. For instance, the company has tested the service with an unnamed big-box retailer, finding out that many of its customers also shop for crafting supplies.

Cardlytics is entering a field crowded with telecom, credit card and cloud service companies trying to make a dollar out of data sense.