Dive Summary:
- For the first time in the retailer’s history, Kohl’s Department Stores is planning to keep store locations open overnight this holiday season.
- Most of the retailer’s 1,158 brick-and-mortar stores will open beginning on Dec. 20 through Dec. 24, Christmas Eve.
- Many Kohl’s brick-and-mortar locations will remain open to last-minute gift shoppers for 100 straight hours.
Dive Insight:
Due to local laws, a select few Kohl’s department store locations which will not be allowed to remain open for the 100-hour span say they intend to extend their holiday store hours. This initiative from Kohl’s is likely a push by the retailer to cash in on last-minute holiday shoppers due to this year’s shortened holiday shopping season.
