Dive Summary:

• According to a study released by the Retail Gift Card Association, 91% of U.S. consumers claim that they intend to give gift cards as gift items over the course of the next few months.
• The figures indicate a rise in consumer demand - and confidence - in retail gift cards. Nearly 89% of the participants said they redeem gift cards within six months of receiving them.
•  “This survey shows that our member companies are rising to the challenge of increasing consumer confidence in retail gift cards,” states Rebekka Rea with RGCA.

From the article:

Rea added: “The increase in planned gift card gifting reflects the high level of confidence that consumers have in gift cards. Closed loop and retail branded gift cards never expire and never have fees, which ensures the recipient receives full value of the card.”