Dive Summary:

• Bass Pro Shops continues its successful expansion reporting that roughly 116 million consumers visited one of its stores in 2012. The company offers a variety of outdoor sporting goods to consumers located inside their popular brick-and-mortar national chain stores.
• The company offers a variety of products from appeal, fishing boats and full service restaurants within each location. Currently there 58 superstores nationally and plans for an additional 20 locations.
• “It had been a very fragmented market, with a lot of independent retail shops catering to firearms, hunting and fishing … all these categories that consumers like to do, but there wasn’t a national chain,” states research analyst Sean Naughton. Bass Pro Shops holds an estimated net worth at least $2.6 billion, according to a report by Bloomberg.

From the article:

The architect of this shooter’s paradise is John “Johnny” Morris, a media-shy Missourian who became a billionaire stitching together shopping outlets for multiple outdoor sports and adding a touch of entertainment to the mix, often -- like other national chains -- using local taxpayer funds to expand his empire.