Dive Brief:
- Brooks Running announced several C-suite promotions Thursday as it looks to scale its global business through market expansion, category growth and consumer experiences, according to a press release.
- Carson Caprara was promoted to chief product officer; Chief Marketing Officer Melanie Allen took on expanded responsibilities; and Mike Billish was promoted to the newly created position of senior vice president and general manager of the Americas.
- Caprara has been with Brooks for 21 years, most recently as senior vice president of footwear and apparel. Allen has been in a chief marketer role at the company for almost nine years, while Billish has spent 23 years at Brooks in various sales positions.
Dive Insight:
Brooks is expanding a number of executive roles to support the brand’s growth initiatives. The moves are intended to focus global leaders on long-term growth and position regional leaders to execute on near-term priorities.
“These moves ensure the right leaders are focused on the right time horizons,” CEO Dan Sheridan said in a statement. “By strengthening both our global leadership and our North America operating model, we’re positioning Brooks to win today — and scale for the future.”
As general manager of the Americas, Billish now oversees all sales functions including wholesale, direct, marketing and retail. His new role creates “clear ownership” over driving growth in the Americas, the company said.
Similarly, adding a chief product role reflects Brooks’ ambitions in expanding its assortment, while Allen’s additional responsibilities put her in charge of the running shoe brand’s global brand experience and long-term planning.
While the privately held company is not required to disclose its financial information, Brooks has been on a run of nine consecutive years of revenue growth. It closed 2025 with a 16% gain in revenue. Brooks in Q4 also held the top position among running performance footwear brands at U.S. specialty retailers.
Per a recent report by Circana, running footwear saw a 9% increase in dollar sales in 2025. The high-end running category has shown “little signs of slowing down,” Matt Powell, senior adviser with BCE Consulting, said in an email.
