Dive Brief:
- Known as the most popular tool for shortening web URLs, Bitly is now offering a way to create links to mobile apps.
- Deep Links will send mobile users to in-app locations instead of web pages, if the mobile user has that particular app installed.
- Developers are racing to find a frictionless deep-linking system that allows users to avoid the Web upon click-through.
Dive Insight:
The best-known link shortener on the web is now going to be able to redirect to mobile. Targeted at enterprise users, Deep Links will send mobile users who click a link to an in-app location, if the app is installed on their devices.
Large platforms such as Facebook and Google are working on similar systems, and Twitter Cards already take users directly to another app without stopping on the web first. But if Bitly’s solution can solve the problem seamlessly and matches the original offering’s ease-of-use, the company could have the market to itself.
