Dive Brief:
- Flash-sale site Beyond the Rack will look to online marketplaces and international sales for growth under Alaa Hassan, its new general manager of global marketplaces.
- Hassan has helped other retailers sell on eBay, Alibaba, Amazon, and other sites, and plans to boost Canadian Beyond the Rack’s presence ahead of the holiday season.
- The flash-sale site will likely tap ChannelAdvisor Corp. for assistance in entering multibrand e-tail sites in North America and beyond.
Dive Insight:
Beyond the Rack is looking to expand sales beyond its own website ahead of the holidays, and is ready to tap Amazon, eBay and other global marketplaces to do so. Alaa Hassan, formerly of online DVD seller iNetVideo, is leading the effort as Beyond the Rack’s new general manager of global marketplaces.
Flash-sale sites have seen sales flatten as the economic recovery has taken hold, and the most successful among them—Gilt and Rue La La—have persisted by building brands, emphasizing customer service, and pursuing international sales. Beyond the Rack’s initial expansion will target online marketplaces in the United States and Canada.
