Dive Summary:

• Best Buy will utilize a 360i 360mobile solution to combat in-store showrooming by consumers at stores which are located inside Canada, based on information published by Chain Store Age.
• The new solution will allow store associates to respond to promotional and discount offers by providing real-time updates on pricing from Best Buy competitors.
• “The entire buying process has changed, from where customers do their research to where they’re influenced to where, when and how they ultimately buy,” says Sean Wilson, Best Buy Canada.

From the article:

“360mobile gives our retail associates the information they need to better address customer questions and concerns, and lets prospective customers make an informed decision while in the store, effectively turning showroomers into buyers.”