Dive Brief:
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Bed, Bath & Beyond is expanding its Black Friday and Cyber Monday deals, the retailer announced on Monday.
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The retailer will have various holiday promotions online and in-store Nov. 26 through Nov. 28 for Black Friday, with online Cyber Monday deals continuing through Nov. 29 through Nov. 30. The retailer will also feature a gift of the week through Dec. 23 and a daily holiday deal through Dec. 24.
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The company launched its "Enjoy the Present" holiday advertising campaign, which will be distributed across multiple digital channels such as Facebook, Instagram, Pinterest, Hulu and YouTube, the company said.
Dive Insight:
Through Bed Bath & Beyond's BOPIS, curbside pickup and same-day delivery services, the retailer aims to streamline the shopping experience for consumers — especially if they need items last minute, Cindy Davis, chief brand officer of Bed Bath & Beyond and president of Decorist, said in a statement. Last month, Bed Bath & Beyond introduced same-day deliveries via Shipt and Instacart, while earlier in the pandemic the retailer expanded its other fulfillment options.
Besides offering more delivery options, Bed Bath & Beyond has undergone quite a bit of change recently. The company laid off about 2,800 employees in August across its corporate headquarters and retail banner stores, the equivalent of 5% of its workforce. Then in October, the retailer announced the sale of its Christmas Tree Shops banner in a deal that is expected to close this month. The company also announced the rollout of ten private labels and the intention to invest up to $1.5 billion in its business as part of a broader three-year turnaround plan.
These moves come after Mark Tritton became the retailer's CEO one year ago. Multiple executives exited their positions shortly thereafter and the company began dropping other non-core businesses, including One Kings Lane and PersonalizationMall.com. So far, the company's master plan appears to be bearing fruit.
The growing list of companies also offering holiday deals early to manage a holiday season where shoppers and retailers alike are trying to avoid crowds includes Amazon, Dollar General and Walmart, among others. Research from Adobe suggests that this year's holiday season could bring more digital sales and an extended online shopping deal period.
