Dive Summary:
- Bed Bath & Beyond, one of the nation's biggest home furniture and housewares retailers, has started selling jewelry in a bid to diversify its merchandise.
- As Bed Bath & Beyond is one of the largest bridal registries in the country, its new bridal jewelry line could just be the first step towards a more widespread expansion of offerings.
- The company has yet to comment on the strategy behind integrating new products such as jewelry into their home furnishings retail business.
From the article:
"...One of the nation’s biggest home furnishings retailers has been peddling its jewelry mix on Bedbathanbeyond.com in the run up to Cupid’s big day..."
