Dive Summary:
- This Monday, Barneys will launch a fully functioning e-commerce site (www.barneyswarehouse.com) that offers off-season apparel and home decor at discount prices.
- Although the strategy behind the launch has not been disclosed, it strays from the company's normal strategy of an e-mail campaign for in-warehouse bargain sales.
- The new bargain website will be in competition with companies like Bluefly.com and Bell & Clive for online luxury bargain brand retail.
From the article:
"...Fashion aficionados who can’t travel to one of 13 Barneys New York Inc.’s stores that sell products at a discount will have a new option Monday when the retailer debuts Barneyswarehouse.com, a permanent off-price e-commerce site..."
