Dive Summary:

• Upscale American retailer Barney’s has announced plans for a new flagship location in Manhattan.
• The new address is set for Seventh Avenue at the site of Barney’s previous flagship location from 1923-1998.
• The five-story flagship planned for Seventh Avenue will boast 57,000 sq. ft. of retail space will open to shoppers in 2017.

Dive Insight:

"Today's announcement represents the realization of our long-standing goal of returning to downtown with a substantial location," said Barneys CEO Mark Lee. The iconic American retailer has coveted a return to downtown Manhattan since exiting the district after 75 years of business in 1998. The flagship will showcase a full line of Men’s and Women’s clothing and initial plans include a fifth floor a Fred’s restaurant and 200 ft. of storefront along Seventh Avenue.