Dive Summary:
- Celiac Supplies in Brisbane, Australia, posted a sign on its door notifying customers that it would begin charging a $5 fee per person for looking at products without buying, with the $5 fee deducted once a customer makes a purchase.
- According to the notice, the store's policy is in line with other clothing, shoe and electronic stores trying to combat showrooming.
- According to Daily Finance's Matt Brownell, this strategy is misguided and treats customers with suspicion and hostility as soon as they walk in the door instead of impressing them with quality service and competitive pricing.
From the article:
While some bricks-and-mortar chains are trying to curb showrooming — using a retailer to check out an item in person before buying it online — with price-matching or store-exclusive brands, one business has come up with a possible solution… charging a $5 fee for shopping without buying. ...