Dive Summary:
- Based on a survey released by Dotcom Distribution, merchandise packaging can help leave a positive impression with e-commerce consumers shoppers leading to repeat retail business for e-retail.
- The retail fulfillment service claims that customers who make an online purchase are likely to post photos of merchandise that is ‘attractively packaged’, according to 83% of shoppers surveyed.
- “premium packaging for online purchases delivers a brand’s in-store experience to an e-commerce customer,” stated Dotcom president Maria Haggerty. A total of 40% of shoppers stated they would post photos of packing that was branded or gift-boxed.
From the article:
The study also found:
● 51% of online consumers said they expect to receive online orders in premium packaging from a retailer that typically provides such packaging in its stores;
● 71% say they expect higher-quality packaging when ordering expensive products online;
● 52% say they are likely to make repeat purchases from an online retailer that delivers orders in premium packaging;
● 53% say premium packaging is particularly important for online orders of jewelry;
● 60% say it’s important for retailers to deliver products in “sustainable” packaging, such as packages made with recycled material.
