Dive Summary:

• Based on a survey released by Dotcom Distribution, merchandise packaging can help leave a positive impression with e-commerce consumers shoppers leading to repeat retail business for e-retail.
• The retail fulfillment service claims that customers who make an online purchase are likely to post photos of merchandise that is ‘attractively packaged’, according to 83% of shoppers surveyed.
• “premium packaging for online purchases delivers a brand’s in-store experience to an e-commerce customer,” stated  Dotcom president Maria Haggerty.  A total of 40% of shoppers stated they would post photos of packing that was branded or gift-boxed.

From the article:

The study also found:

● 51% of online consumers said they expect to receive online orders in premium packaging from a retailer that typically provides such packaging in its stores;

● 71% say they expect higher-quality packaging when ordering expensive products online;

● 52% say they are likely to make repeat purchases from an online retailer that delivers orders in premium packaging;

● 53% say premium packaging is particularly important for online orders of jewelry;

● 60% say it’s important for retailers to deliver products in “sustainable” packaging, such as packages made with recycled material.