Dive Brief:
- Outdoor apparel brand Arc’teryx on Friday opened its biggest store — a two-level, 14,164-square-foot location at 580 Broadway in New York City, per a release sent to Retail Dive.
- The new flagship is the brand’s most complete presentation of both new and refurbished products across a range of categories. It is the brand’s first in-store offering of pre-owned items known as Regear.
- The official opening weekend will be marked with special events, including free coffee at the store’s first-ever A-Frame café and a one-day-only customization experience in the Rebird service center. The center is modeled after the company’s Canadian manufacturing facility and offers repair services, product education and technical washing.
Dive Insight:
Arc’teryx’s Broadway flagship helps to build out the brand’s footprint, but also offers customers experiential in-store elements.
The store features a dedicated theater zone that will host storytelling sessions, brand films and community events.
Customers will enter the store at street level, where they’ll find the brand’s mainline and Veilance collections, café and theater zone. The lower level, at 1,600 square feet, is devoted to both the Rebird service center and Regear shop.
"The Broadway store marks a significant milestone in our retail evolution," Delaney Schweitzer, chief commercial officer, said in a statement. "Building on the success of our original SoHo location, this new location is truly a hub for our community, a place for guests to engage with our pinnacle retail offering, build connections over coffee and share their love of the mountains."
Parent company Amer Sports has been leaning into direct-to-consumer as a way of growing its business and has significantly increased its number of stores over the past five years. As of last September, the company owned 330 retail stores, with most of them belonging to Arc’teryx and Salomon. Arc’teryx opened 23 stores last year with plans for 30 in 2024. Today, Arc’teryx has over 160 stores, per the company.
“For Arc’teryx, specifically, we've seen just a very long runway of exciting growth,” Arc’teryx CEO Stuart Haselden told Retail Dive in February. “With our retail expansion in particular, we've got really exciting new store openings in almost every region where we operate. We feel like those store openings will be a sharp point of how we build the brand awareness.”
Arc’teryx continues to be a strong spot for parent Amer Sports. In the company’s Q2 earnings, Amer Sports reported that Arc’teryx had “exceptional growth and profitability.” That came after Amer Sports reported its technical apparel segment, which includes Arc’teryx, experienced 45% revenue growth in 2023.
